Compassion International

  • Marketing Engagement Manager I

    Job ID
    2018-17756
    Location Name
    Colorado Springs - GMC
    Category
    Marketing
  • Overview

    This career level relationship manager retains and engages child sponsorship supporters. Key deliverables are to increase supporter tenure, increase annual giving, drive greater supporter participation, and deepen the relationship with their child and loyalty to Compassion. The manager develops and implements strategies for driving down the cancel rate, increasing annual sponsorship and non-sponsorship revenue, peer to peer acquisition, and additional sponsorship campaigns. Generally responsible for own results and accomplishes objectives in accordance with established department requirements. Occasionally coaches and provides expertise to others in the marketing discipline.

     

    This position reports to the Senior Manager of Marketing Engagement in the Supporter Retention and Engagement (SRE) department.

    Essential Job Functions

    Responsibilities

    • Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer.
    • Acts as an advocate for children – raising the awareness of the needs, neglect, nurture, and potential of children in poverty and challenging and enabling those within one’s influence to greater involvement and effectiveness on behalf of children.
    • Develops stewardship campaigns and fundraising appeals targeted for assigned mass segment audiences intended to elicit Child Sponsorship Program (CDSP) child gifts, birthday gifts, disaster Complementary Interventions (CIV) funds, and unsponsored children's funds. May also include appeals for sponsorship of older children and longest waiting children.
    • Serves as the owner/driver for all stages of campaign development. Performs initial planning, creates campaign brief and strategy, develops creative messaging, implements and executes through completion.
    • Using segmentation and CRM, collaborates with the analytics team to develop the most effective match of sponsor and donor groups to specific appeal offers.
    • Develops ongoing strategy for analysis, reporting, evaluation, and lessons learned for assigned appeals and constituent segment, regularly conducting tests of various messaging options, formats, design, and other variables to learn what works best.
    • Using multi-channel communications, develops and implements appeals, including direct mail, email, online content, inserts, or other forms of mass communication.
    • Establishes positive, collaborative working relationships with internal and external agencies, and various departments and teams within Compassion in order to implement the most effective campaigns.
    • Continually utilizes the best emerging communication and social media tools and practices to create and implement highly effective communications, campaigns, and appeals to constituents, working collaboratively with other members of the team and contributing to their success.
    • Occasionally coaches and provides expertise to other staff in the marketing discipline.

    Qualifications

    Faith

    • Has a personal relationship with Jesus Christ.



    Culture

    • Accountable for supporting, upholding, and engaging in Compassion's core "Cultural Behaviors" in all internal and external communication and relationships.


    Education

    • Bachelor's Degree Business, Marketing, Communications or related discipline.


    Work Experience

    • Five years' professional experience working in Marketing and/or Communications.


    *** Equivalent education, training and/or certification may be substituted for experience and education shown above ***



    Working Environment: Office – Standard Office Environment

    Physical Demands: Sitting, standing, and/or walking for up to 8 hours per day

    Travel Requirements: May be required to travel up to 10% of normal schedule



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