This role is responsible for enabling Compassion USA to meet and exceed industry-leading growth by identifying, socializing and leading activation of actionable insights via data, analytics, and market research. This role leverages competitive, market and supporter attitudes, behaviors, emotions and trends to drive strategic business decisions. Servant leadership and influence will be required to inspire marketing teams to activate supporter insights that are customized to core channels and supporter segments, and encourage new frontiers of knowledge. This leader will oversee a multi-disciplinary organization responsible for designing and executing market research studies, overseeing data integrity, developing reports, conducting data extractions for marketing campaigns, designing optimal campaign reporting, and advancing the organization’s data science savviness in the form of predictive analytics and artificial intelligence. The profile requires a rich convergence of intellectual aptitude, demonstrative experience in designing and enriching consumer segmentation, leading diverse talents while inspiring ministry growth and supporter value.
Licenses and Certifications
*** Equivalent education, training and/or certification may be substituted for experience and education shown above ***
Working Environment: Office – Standard Office Environment
Physical Demands: Sitting, standing, and/or walking for up to 8 hours per day
Travel Requirements: May be required to travel up to 25% of normal schedule