Compassion International

  • Supporter Retention and Engagement Manager

    Job ID
    Location Name
    Colorado Springs, CO
  • Overview


    Responsible for executing campaigns and appeals for the purpose of engaging and retaining Compassion’s existing sponsor and donor base. Provides input into and implements strategies aimed at increasing supporter engagement through various marketing channels and efforts including but not limited to:  Correspondence appeals, Sponsor appreciation campaigns, Sponsor Engagement activities like Sponsor E-news. Accountable for sponsorship engagement metrics. Executes and influences strategies designed to educate and equip existing sponsors to engage more deeply with their sponsored child and potentially support more children, funds and activities through Compassion. Works under supervision and direction of current Sn. Manager who oversees retention and engagement strategy. Maintains a positive and collaborative relationship with in-house project management team, internal creative team and external creative agencies, Web team, the Call Center, Business Intelligence team and other Compassion teams to ensure each campaign/initiative is produced with excellence.

    Essential Job Functions


    • Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer.
    • Acts as an advocate for children – raising the awareness of the needs, neglect, nurture, and potential of children in poverty and challenging and enabling those within one’s influence to greater involvement and effectiveness on behalf of children.
    • Implements engagement campaigns that are uniquely targeted to our mass segment audiences.
    • Executes campaigns to serve and engage sponsors based on giving history, tenure and potential for additional giving.
    • Creates a campaign brief for each campaign. Serves as the owner/driver during all stages of development of the campaign from initial planning, creative messaging, to final implementation and execution. Reviews and approves all appeal copy and design. Ensures that appeals are written in a respectful, authentic style, and that messaging is compelling, accurate, and impactful.
    • Manages an ongoing analysis of reports, evaluation, and lessons learned for each campaign and each constituent segment. Regularly executes tests of various messaging options, formats, design, and other variables to learn what works best.
    • Utilizes multi-channel communications in the development and implementation of appeals, including direct mail, email, digital content, print inserts, or other forms of mass communication. Develops and maintains a high degree of expertise in the use of these media channels.
    • Establishes positive, collaborative working relationships with the internal creative team (CAM), external agencies, and various departments and teams within Compassion.
    • Works collaboratively with other members of the Supporter Retention and Engagement team and contributes to their success.
    • Stays abreast of emerging communication developments and social media best practices that can be implemented into highly effective communications, campaigns, and appeals to constituents.



    • Advanced knowledge of direct marketing strategies including Web, social, and offline
    • Solid strategic, analytical, communication and organization skills.
    • Ability to work independently as well as through a matrix organization.
    • Strong working knowledge of direct-response marketing, including direct mail, email, print, social and online communications.
    • Strong working knowledge of fund-raising/donor development concepts and best practices.
    • Ability to handle multiple projects and successfully prioritize activities
    • Commitment to understand Compassion's current ministry as well as our culture and history.


    • Has a personal relationship with Jesus Christ
    • Education: Bachelors degree in Marketing, Communications, or related field
    • Experience: 3+ years experience in direct marketing, donor development, or mass communications. Direct experience with peer-to-peer fundraising campaigns (online and offline) is strongly preferred.
    • Certifications/Licensing: N/A; However DMA Certified Marketing Professional (DCMP) is preferred.
    • Other Required Skills: Proficiency in Excel, Word, PowerPoint, etc.



    • Accountable for supporting, upholding, and engaging in Compassion's core "Cultural Behaviors" in all internal and external communication and relationships.

      1. Here for a Reason-the Mission: We are passionate about our cause. We focus on what matters most, willingly sacrificing for the good of the whole.

      2. Serious about Personal Growth-Ours & Others: We are committed to lifelong learning. We seek feedback and help along the way.

      3. 100% For One Another: We constantly seek the best in others. Engaging in healthy discussion and conflict.

      4. Careful with our Words: We understand that words have power and listen before speaking.

      5. Invite Others In: We value relationships. We are trusting, transparent and lean on each other’s strengths.



    • Working Environment: Office – Standard Office Environment
    • Physical Demands: Sitting or standing at a desk for up to 8 hours per day
    • Travel Requirements: May be required to travel up to 10% of normal schedule

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