Compassion International

  • Marketing Engagement Relationship Specialist II

    Job ID
    2018-11078
    Location Name
    Colorado Springs, CO
    Category
    Marketing
  • Overview

    JOB BRIEF

    This intermediate level relationship specialist retains and engages child sponsorship supporters. Key deliverables are to increase supporter tenure, increase annual giving, drive greater supporter participation, and deepen the relationship with their child and loyalty to Compassion. The incumbent develops and implements strategies for driving down the cancel rate, increasing annual sponsorship and non-sponsorship revenue, peer to peer acquisition, and additional sponsorship campaigns. At this career level the incumbent is generally responsible for their own results and accomplishes objectives in accordance with established department requirements. May coach and provide expertise to others in the marketing discipline.

    Essential Job Functions

    ESSENTIAL JOB FUNCTIONS

    • Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer.
    • Acts as an advocate for children – raising the awareness of the needs, neglect, nurture, and potential of children in poverty and challenging and enabling those within one’s influence to greater involvement and effectiveness on behalf of children.
    • Develops basic stewardship campaigns and fundraising appeals targeted for assigned mass segment audiences intended to elicite CDSP child gifts, birthday gifts, disaster CIV funds, unsponsored childrens funds. May also include appeals for sponsorship of older children and longest waiting children.
    • Administers all stages of campaign development, including initial planning, creates campaign brief and strategy, develops creative messaging, implements and executes through completion.
    • Uses segmentation and CRM analysis provided by the analytics team to implement the most effective match of sponsor and donor groups to specific appeal offers.
    • Administer ongoing analysis, reporting, evaluation, and lessons learned for assigned appeals and constituent segment. May conduct tests of various messaging options, formats, design, and other variables to learn what works best.
    • Using multi-channel communications, implements appeals, including direct mail, email, online content, inserts, or other forms of mass communication.
    • Establishes positive, collaborative working relationships with internal and external agencies, and various departments and teams within Compassion in order to implement the most effective campaigns.
    • Uses the best emerging communication and social media tools and practices to create and implement highly effective communications, campaigns, and appeals to constituents, working collaboratively with other members of the team and contributing to their success.
    • May coach and provide expertise to other staff in the marketing discipline.

    Qualifications

     

    JOB QUALIFICATIONS

    • Has a personal relationship with Jesus Christ
    • Education: Business, Marketing, or related discipline.
    • Experience: Three years Professional experience working in communications, marketing, public relations, or similar field.
    • Certifications/Licensing: N/A; However DMA Certified Marketing Professional (DCMP) is preferred.

     

    CULTURE

    • Accountable for supporting, upholding, and engaging in Compassion's core "Cultural Behaviors" in all internal and external communication and relationships.

      1. Here for a Reason-the Mission: We are passionate about our cause. We focus on what matters most, willingly sacrificing for the good of the whole.

      2. Serious about Personal Growth-Ours & Others: We are committed to lifelong learning. We seek feedback and help along the way.

      3. 100% For One Another: We constantly seek the best in others. Engaging in healthy discussion and conflict.

      4. Careful with our Words: We understand that words have power and listen before speaking.

      5. Invite Others In: We value relationships. We are trusting, transparent and lean on each other’s strengths.

     

    WORKING CONDITIONS

    • Working Environment: Office – Standard Office Environment
    • Physical Demands: Sitting or standing at a desk for up to 8 hours per day
    • Travel Requirements: May be required to travel up to 10% of normal schedule

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