Compassion International

Senior Digital Mobile Marketing Specialist

Job ID
2017-10655
Colorado Springs, CO
Category
Marketing

Overview

Develops and manages implementation of a broad range of complex mobile marketing communication plans with US sponsors and donors. Responsible for executing mobile app campaigns and appeals for the purpose of engaging, retaining and developing Compassion’s existing sponsor and donor base. Accountable for increasing revenue and sponsorship engagement metrics. Executes and influences strategies designed to educate and equip existing sponsors to engage more deeply with their sponsored children through prayer, letter-writing, gift-giving and potentially supporting more funds and activities through the Compassion mobile app. (The mobile app is key in engaging and retaining Compassion’s existing sponsor base.)

 

This specialist also provides input into and implements strategies aimed at increasing supporter engagement through the mobile app. Works under supervision and direction of current Senior Manager who oversees retention and engagement strategy. Works with other members of the Supporter Retention and Engagement team and develops and maintains collaborative relationships with the in-house mobile app developer team, internal and external creative agencies, web team, the Call Center, analytics team and other Compassion teams to ensure each campaign/initiative is produced with excellence. May manage, coach and oversee the work of other team members, specialists and related staff.

Essential Job Functions

  • Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer.
  • Acts as an advocate for children – raising the awareness of the needs, neglect, nurture, and potential of children in poverty and challenging and enabling those within one’s influence to greater involvement and effectiveness on behalf of children.
  • Responsible for sponsor engagement and tracking fundraising revenue and letter writing metrics through Compassion’s mobile app. Develops an extensive and broad adoption strategy in various channels and uses a wide variety of tools and technologies to achieve engagement, fundraising and retention goals. Develops a testing strategy for user interaction and user experience.
  • Works with the Mobile Product Owner in IT Agile environment to oversee mobile app software updates, enhancements and bug fixes. Provides input into sprint planning and process. Is the authority for all user stories and associated acceptance criteria. Continuously refines technical team backlog.

  • Strategizes methods to promote adoption of the mobile app to increase traffic on a regular and recurring basis. Determines and meets key measurement indicators. Analyzes mobile/digital marketing data and draws actionable insights to improve effectiveness. Finds new opportunities for Compassion by keeping a pulse on the industry.

  • Develops and supports Compassion’s digital listening and engagement strategy to identify keywords in the app store and in feedback ratings related to the app. Works with Sponsor Donor Services to deliver proactive and responsive customer service assistance for app bugs or crashes. Develops and supports digital listening and engagement strategy for key internal teams to support their campaigns and product goals. Collaborates with the Supporter Retention and Engagement (SRE) team and other internal teams to support their campaign goals.

  • Brainstorms, prioritizes and executes on the mobile needs road-map for future app enhancements and development needs.

  • Develops, edits and reviews dynamic content that is both timely and relevant for Compassion’s mobile channel. Executes best practices for mobile communications including push notifications, in-app messaging, links to the website and other value added support for the sponsor base.

  • Creates campaign briefs for every campaign that is centered around the growth or adoption of the app. Serves as the owner/driver during all stages of development, from initial planning, creative messaging and final implementation. Reviews and approves all copy and design.

  • Manages an ongoing analysis of reports, evaluations of downloads, active users, mobile site traffic and other sponsor behavior. Regularly executes tests of various messaging options, formats, design, and other variables to learn what works best.

  • Partners with key contributors of teams in USA Marketing, IT and Campaign Management regarding the most effective strategy and use for the mobile app in increasing fundraising, retention, engagement, advocacy and brand awareness.

  • Coaches and provides expertise and may oversee the work of other professionals and support staff in the digital marketing discipline.

     

Qualifications

COMPETENCIES

  • Advanced knowledge of direct marketing strategies include Web, social, and offline
  • Solid strategic, analytical, communication and organization skills.
  • Ability to work independently as well as through a matrix organization.
  • Strong working knowledge of direct-response marketing, including direct mail, email, print, social and online communications.
  • Strong working knowledge of fundraising/donor development concepts and best practices.
  • Ability to handle multiple projects and successfully prioritize activities
  • Commitment to understand Compassion's current ministry as well as our culture and history.


JOB QUALIFICATIONS

  • Has a personal relationship with Jesus Christ
  • Education: Bachelor's degree in Marketing, Communications, or related field
  • Experience: 3+ years experience in direct marketing, donor development, or mass communications. Direct experience with Mobile App strategy, knowledge of app development and User Experience and User Interface is strongly preferred. 
  • Certifications/Licensing: DMA Certified Marketing Professional (DCMP) is preferred.
  • Other Required Skills: Proficiency in Microsoft Office Suite.

 

CORE VALUES

All Compassion employees are expected to maintain the four primary values:

  • INTEGRITY: “Conduct yourself in a manner worthy of the Gospel of Christ” (Philippians 1:27)
  • EXCELLENCE: “Whatever you do, work at it with all your heart, as working for the Lord” (Colossians 3:23)
  • STEWARDSHIP: “The Earth is the Lord’s and all that is in it” (Psalm 24:1)
  • DIGNITY: “God created man in His own image” (Genesis 1:27)

 

WORKING CONDITIONS

  • Working Environment: Office – Standard Office Environment
  • Physical Demands: Sitting or standing at a desk for up to 8 hours per day
  • Travel Requirements: May be required to travel up to 25% of normal schedule

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