Compassion International

Mobile App Marketing Manager

Job ID
2017-10655
Colorado Springs, CO
Category
Marketing

Overview

JOB BRIEF

Responsible for executing mobile app campaigns and appeals for the purpose of engaging, retaining and developing Compassion’s existing sponsor and donor base. This individual will be accountable for increasing revenue and sponsorship engagement metrics. Executes and influences strategies designed to educate and equip existing sponsors to engage more deeply with their sponsored children through prayer, letter-writing, gift-giving and potentially supporting more funds and activities through the Compassion mobile app. Works under supervision and direction of current Sr. Manager who oversees retention and engagement strategy. Maintains a positive and collaborative relationship with in-house mobile app developer team, internal and external creative agencies, Web team, the Call Center, Analytics team and other Compassion teams to ensure each campaign/initiative is produced with excellence.

Essential Job Functions

ESSENTIAL JOB FUNCTIONS

  • Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer.
  • Acts as an advocate for children – raising the awareness of the needs, neglect, nurture, and potential of children in poverty and challenging and enabling those within one’s influence to greater involvement and effectiveness on behalf of children.
  • Responsible for developing and executing digital strategies for Compassion’s Sponsor Mobile App. 
  • Leads content management strategy for various mobile app segments by working with other Marketing managers in efforts to connect with our sponsor base for appeals, financial development, engagement and retention. 
  • Serves as the Product Owner in IT Agile environment to oversee mobile app software updates, enhancements and bug fixes. Leads sprint planning and process. Authority for all user stories and associated acceptance criteria. Continuously refines technical team backlog.
  • Executes campaigns to serve and retain sponsors based on giving history, tenure and potential for additional giving.
  • Creates a campaign brief for each campaign. Serves as the owner/driver during all stages of development--from initial planning, creative messaging, and final implementation. Reviews and approves all copy and design.
  • Manages an ongoing analysis of reports, evaluations, and lessons learned for each campaign and each constituent segment. Regularly executes tests of various messaging options, formats, design, and other variables to learn what works best.
  • Utilizes multi-channel communications in the development and implementation of appeals, including direct mail, email, online content, inserts, or other forms of mass communication. Develops and maintains a high degree of expertise in the use of these media channels.
  • Establishes positive, collaborative working relationships with Campaign Activity Management team, internal creative team, external agencies, and various departments and teams within Compassion.
  • Works collaboratively with other members of the Supporter Retention and Engagement team and contributes to their success.
  • Stays abreast of emerging communication developments and social media best practices that can be implemented into highly effective communications, campaigns, and appeals to constituents.
  • May coach and oversee the work of other team members. 

Qualifications

COMPETENCIES

  • Advanced knowledge of direct marketing strategies include Web, social, and offline
  • Solid strategic, analytical, communication and organization skills.
  • Ability to work independently as well as through a matrix organization.
  • Strong working knowledge of direct-response marketing, including direct mail, email, print, social and online communications.
  • Strong working knowledge of fund-raising/donor development concepts and best practices.
  • Ability to handle multiple projects and successfully prioritize activities
  • Commitment to understand Compassion's current ministry as well as our culture and history.


JOB QUALIFICATIONS

  • Has a personal relationship with Jesus Christ
  • Education: Bachelor's degree in Marketing, Communications, or related field
  • Experience: 3+ years experience in direct marketing, donor development, or mass communications. Direct experience with Mobile App strategy, knowledge of app development and User Experience and User Interface is strongly preferred. 
  • Certifications/Licensing: DMA Certified Marketing Professional (DCMP) is preferred.
  • Other Required Skills: Proficiency in Microsoft Office Suite.

 

CORE VALUES

All Compassion employees are expected to maintain the four primary values:

  • INTEGRITY: “Conduct yourself in a manner worthy of the Gospel of Christ” (Philippians 1:27)
  • EXCELLENCE: “Whatever you do, work at it with all your heart, as working for the Lord” (Colossians 3:23)
  • STEWARDSHIP: “The Earth is the Lord’s and all that is in it” (Psalm 24:1)
  • DIGNITY: “God created man in His own image” (Genesis 1:27)

 

WORKING CONDITIONS

  • Working Environment: Office – Standard Office Environment
  • Physical Demands: Sitting or standing at a desk for up to 8 hours per day
  • Travel Requirements: May be required to travel up to 25% of normal schedule

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